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🏄‍♀️ How can you optimise your communications for the summer of 2024?

Hello to you 🤙

Hope you're feeling well! 🔥

Summer is fast approaching! A successful season also means successful communication.

This week, I'm giving you my tips and advice for optimising your communication this summer 😍

optimise your communications for the summer of 2024

This sunrise over the Red Sea was really incredible. Perfect for a yoga session, don't you think? 😍


This summer, with competition from other companies and changing consumer habits, it's crucial to adapt your strategy to stay relevant and engage your target audience. Together, we're going to explore the key trends, essential tools and key topics for successful summer communication!

Let's get started, and I'll give you all my tips and advice! 🌟


1- Trends to follow this summer? 🌟

  • Live and ephemeral video content: summer offers a superb opportunity to share authentic moments with your audience. Use live video and stories features on social networks to create an immediate connection and captivate your audience with ephemeral content that reflects the summer vibe and showcases your products or services.

  • Collaborations with local influencers: Rather than going for the big names, focus on collaborations with local influencers or micro-influencers who have an engaged audience that is relevant to your company or school. Their proximity to their community can be a valuable asset in strengthening your online presence and increasing your local visibility during the summer.

  • Summer themes and well-being: Summer often conjures up images of holidays, relaxation and well-being. Adapt your communication around these themes by sharing practical advice, special offers and summer promotions that meet the needs and desires of your audience during this particular season.

2- The essential tools for effective summer communication 🌟

  • Social networks and content planning: Use popular social networks like Facebook, Instagram or Tik-Tok to promote your company and interact with your audience. Plan your posts in advance using content management tools like Buffer or Hootsuite to maintain a regular and consistent online presence, even when you're busy with the influx of summer customers.

  • Email marketing and automation: Take advantage of the summer to send themed newsletters, special offers and invitations to seasonal events via email marketing. Use automation tools like Mailchimp or MailJet to segment your audience and send personalised messages that drive engagement and sales during the summer season.

  • Create visual content: Eye-catching visuals and captivating videos are essential for grabbing your audience's attention during the summer. Use content creation tools like Canva (my favourite), Adobe Spark or InShot to create professional-quality visuals and videos that showcase your seasonal products or services in an aesthetically pleasing and engaging way.

Need a helping hand? Get in touch with me and together we'll create a communication package that rocks this summer! 😍🚀

3- Topics to focus on in your summer communication 🌟 optimise your communications for the summer of 2024

  • Special offers and summer promotions: Highlight exclusive offers, seasonal discounts and special promotions to encourage your audience to take advantage of your products or services during the summer.

  • Summer activities and local events: Inform your audience about local events, summer festivals and outdoor activities that can be associated with your box. Suggest activities and partnerships with local events to strengthen your presence in the community.

  • Practical advice and product suggestions: Share useful tips and recommendations for products or services that are particularly suited to the needs and desires of your audience during the summer. Provide relevant information that adds value to your communication and strengthens your audience's trust in your brand.


As you'll understand, to optimise your communication for summer 2024 as a seasonal business, it's essential to follow key trends and focus your communication on topics that are relevant and engaging to your summer target audience. By tailoring your strategy to the needs and interests of your audience during this special time of year, you can strengthen your online presence, boost audience engagement and increase sales during the summer season.

Need a helping hand to put all this into practice? Get in touch with me! 😍🚀


Thank you for taking the time to read this newsletter. Feel free to share with your entrepreneur friends ! 🚀 See you next week for more communication tips and advice 👩‍💻

Laura 🏄‍♀️


 I'm Laura 🙋‍♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏

See you on Instragram or WhatsApp 😘

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