Hello to you 🤙
I hope you are in good shape! 🔥
You may have heard about it, since the beginning of the year, Apple has been charging a 30% commission on revenues generated by Facebook and Instagram.
As for me, I'm back in Egypt. For me, this is the perfect blend of my two professions: kiteboarding teacher and communications strategist. 😍
Back to the subject at hand: if you sponsor your posts on Facebook or Instagram, Apple now takes a cut of your advertising spend, which automatically increases your total budget.
Luckily for us, there's a way to avoid these fees!
Let's get started! Advertising on Facebook and Insta: How to avoid extra charges?
How Apple charges work on Facebook and Instagram Ads 🌞
If you use an iPhone to boost your Facebook and Instagram posts, you've probably noticed a difference.
Specifically, if you boost a publication for €100, Apple takes €30, which automatically increases the real cost of your investment to €130.
This 30% commission is applied to every purchase of advertising space from the mobile application. While this increase remains discreet, it can weigh heavily if you already have a small budget and limit the resources available for your other campaigns.
Good news, if you don't want to see your budget soar at Apple. I've got a tip for you to avoid these costs and make sure that every euro you invest really helps to boost your visibility with your target audience.
How to avoid Apple fees 🌞
To avoid this fee, I have a very simple trick: you need to create and boost your ads from your computer (or using a Meta ad manager).
Basically, you no longer use your phone (and therefore no longer use the Apple app) to create your ads.
In this way, you bypass the commission system and save up to 30% on each of your campaigns. This means you can devote your entire budget to your campaign and reach more people at no extra cost. Not bad, eh?
As you'll understand, these new Apple fees impose new constraints on you, which are however easily circumvented. It's my job to help you optimize your budget and use the right levers for your communication.
Contact me and we'll work together to build a communication strategy that works! 😍🚀
Thank you for taking the time to read this newsletter. Feel free to share with your friends ! 🚀 See you next week for more communication tips and advice
Laura 🏄♀️
I'm Laura 🙋♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏
See you on Instragram or WhatsApp 😘
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