Hello to you 🤙
I hope you are in good shape! 🔥
This week, I've decided to highlight the work I've done for several of my clients' websites, and above all, share with you my tips that hit the spot every time!
Read on to the end, I've got a surprise in store especially for you, reader of this newsletter 😍
The beauty of Normandy, and those cliffs at Etretat! 😍
As a digital nomad, I meet my customers in the four corners of the world. And yet, when it comes to creating or optimizing a website, I always find the same common goal : to stand out in sectors where competition is increasingly tough and customer expectations increasingly high.
So, for my part, I always apply the same strategy:
design that attracts attention and arouses emotion,
technical optimization that's beyond reproach,
content and layout that optimize conversions.
Let's go, I explain you how create a successful website!
Immersive Design 🌟
For each of the sites I create, the first thing I seek to emphasize is powerful, immersive visuals. The idea is for visitors to instantly immerse themselves in your world.
For example, for Zanzibar Kitesurfing, our aim was to design a site that would instantly attract kitesurfing enthusiasts by transporting them into the exotic world of Zanzibar. By adding high-quality photos and videos, we've created an immersive experience that allows visitors to project themselves easily.
The same goes for the L'Atelier de nos Rêves accommodation site in Guadeloupe. We chose to showcase a large number of photos, enabling visitors to project themselves into this accommodation for their next vacation.
And it's a proven fact: when prospects see themselves in the future, it's much easier for them to take action. In fact, these sites have observed a significant increase in requests for information (+25% on average) and a reduction in bounce rates.
Optimized technical performance 🌟
The second pillar of my strategy: intuitive navigation and perfect technical performance! This is absolutely essential to keep visitors interested in your site, and to encourage conversions.
Whether it's Jet Surf Corse, where simple navigation helps customers book a session easily, or Kite Sol Beach House, where visitors can quickly access information on accommodation and wind conditions, the user journey must be smooth and seamless.
I say this often, but your site must also be optimized for mobile, and have a fast loading time. You can check your site's performance rating free of charge using Page Speed Insight.
The results for my client Elevage des Bruyères Sauvages.
And it's really worth it, if you improve the performance and fluidity of your site, you'll quickly see a real improvement in your visibility in Google results , and therefore an increase in organic traffic.
An effective conversion strategy 🌟
An attractive, effective site is great, but one that converts is even better.
And for that, I rely on engaging and inspiring content, combined with the famous Call-to-Action. I invite you to read my detailed article on the subject.
For Jet Surf Corse we chose content with a detailed description of the activities on offer, as well as customer testimonials that reassure visitors and encourage them to press the bookings button (so take action!).
The same goes for Elevage des Bruyères Sauvages, where the idea is to encourage visitors to call for more information.
Strategically placed calls to action throughout the pages clearly facilitate the transformation of a prospect into a customer.
As you'll understand, whatever your business, taking care of your website is a real necessity. By combining immersive design, fluid navigation and engaging content, you'll be able to turn prospects into customers and have a site that rocks.
🔥 MY GIFT TO YOU - Would you like a complete audit of your website for FREE?
Contact me now to take advantage! 😍🚀
Thank you for taking the time to read this newsletter. Feel free to share with your friends ! 🚀 See you next week for more communication tips and advice
Laura 🏄♀️
I'm Laura 🙋♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏
See you on Instragram or WhatsApp 😘
Kommentare