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🏄‍♀️ How can hashtags be used in 2024?

Hello to you 🤙

Hope you're feeling well! 🔥

In the vast ocean of social networks, hashtags are like beacons of light that guide your content to the right audience. But choosing the right hashtags can sometimes seem like a guessing game.

In this article, we'll look together at how to choose your hashtags, and how to use them to maximise the impact of your content in 2024.

How can hashtags be used in 2024?

Memories of the Pyramids! 😍 Who wants to go back with me?


Here we go, I'm giving you all my tips and advice on how to use hashtags properly! 🌟


1- What is a hashtag? 🌟

A hashtag is a word or phrase preceded by the pound sign (#) used on social networks to group content around a single subject.

For example, #travel, #kitesurf, or #summer are hashtags commonly used to categorise publications on specific themes.

Hashtags make your content more discoverable by users who are interested in these topics. 😁

2- What are they used for? 🌟

Hashtags are like bridges that link your content to a wider community.

By using the right hashtags, you can increase the visibility of your publications and attract the attention of people who don't yet follow you, but who are interested in the same subjects.

They are also useful for participating in online conversations, following live events and creating viral campaigns.

3- How can they be used in 2024? 🌟 How can hashtags be used in 2024 ?

In 2024, using hashtags has become a strategy in its own right. 😍 Here are a few tips for getting the most out of your hashtags :

  • Choose the right quantity: Use a mix of popular and more specific hashtags to reach a wide audience while targeting relevant niches. Make sure they are relevant to your content and not too saturated.

  • Be specific and relevant: Use hashtags that are directly related to the content of your publication. Avoid hashtags that are too generic and could drown your content in a sea of similar publications. Use more specific hashtags to target a more relevant audience and reduce competition. For example, rather than using #travel, use specific hashtags such as #familytrip or #kitesurftrips.

  • Do your research: Before using a hashtag, check its popularity and relevance by doing a search on social networks. You can also use online tools such as UpGrow or Brand 24 to find relevant hashtags for your content. Keep an eye on current trends and use relevant hashtags to join the conversation online. Trending hashtags can help you capitalise on current events and draw attention to your content.

  • Create your own hashtags: For specific campaigns or events, create your own unique hashtags. This will allow you to track the reach and engagement of your campaign and encourage others to participate using your hashtag. If your business targets a local audience, use hashtags specific to your region or town to reach potential customers in your geographical area. If you need a helping hand, contact me and together we'll choose your # for a communication campaign that's sure to be a hit this summer! 😍🚀


Hashtags are a powerful tool for increasing the visibility and engagement of your content on social networks. By choosing the right hashtags and using them strategically, you can expand your audience, participate in relevant conversations and strengthen your online presence! 🔥


Thank you for taking the time to read this newsletter. Feel free to share with your entrepreneur friends ! 🚀 See you next week for more communication tips and advice 👩‍💻

Laura 🏄‍♀️


 I'm Laura 🙋‍♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏

See you on Instragram or WhatsApp 😘

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