Hello to you 🤙
Hope you're feeling well! 🔥
Are you looking to propel your company's visibility on the web? Then it's time to talk about Google My Business (GMB), an essential tool for any business looking to shine online. 😍
Memories of that incredible desert in Egypt 😍 As for me, I'm off to Corsica for the summer season!
Before you start, don't forget to make an appointment with me. I'll help you create a successful communications strategy 🌞
Think of your GMB listing as your digital Google business card. It allows you to present your company's essential information to potential customers when they carry out local searches. But to get the most out of it, it's crucial to optimise it regularly. How optimise your Google My Business page?
Here we go, I'm giving you all my tips and advice! 🌟
1- Why is this important? 🌟
Let me tell you, your GMB listing is often the first point of contact between you and your customers. Whether you run a trendy cafe, a kitesurfing school, or an online shop, people are looking for information on Google. If your listing is sloppy or incorrect, it can put potential customers off choosing you.
An optimised GMB listing will also improve your local SEO. Google likes businesses that provide accurate and relevant information.
By enriching your listing with relevant keywords, attractive photos and positive reviews, you increase your chances of appearing at the top of local search results.
Finally, a well-maintained GMB listing increases customer confidence. They are more likely to contact a business with up-to-date information and positive reviews. This can translate into more phone calls, more clicks on your website...
2- Tips and tricks to optimise your Google My Business page 🌟
For an optimised Google listing that attracts customers, here are a few tips:
Update your information regularly: Make sure that your address, telephone number, opening hours and website are correct and up to date. Google hates out-of-date information, and so do your customers!
Add quality photos: Photos attract attention and give customers a glimpse of your business. Add images of your team, your services or your atmosphere. Make sure they are clear, attractive and representative of what you offer.
Solicit reviews: Reviews are a key factor in your company's online reputation. Encourage your satisfied customers to leave a review on your GMB page. Don't be afraid of negative reviews either! They provide an opportunity to show your responsiveness and concern for customers by responding in a professional and constructive manner. I invite you to read my article on the subject!
Use all the extra features: Google My Business offers several features to enhance your listing. Take advantage of posts, special offers, FAQs and events to attract customers' attention and encourage them to take action.
Monitor your statistics: Google My Business provides you with valuable data on how users interact with your listing. Analyse these statistics regularly to understand what's working well and what can be improved. Need a helping hand? Contact me and we'll analyse your statistics together! 😍🚀
Be consistent with your brand: Make sure your GMB sheet accurately reflects your company's brand image. Use the same tone, colours and images as on your website and social networks to reinforce your brand recognition.
As you'll have realised, optimising your Google My Business listing isn't just a good idea, it's a necessity if you want to stay competitive. By providing accurate information, attractive photos and proactive interaction with your customers, you can give your business a competitive edge in the local market.
Need a helping hand to put all this into practice? Get in touch with me! 😍🚀
Thank you for taking the time to read this newsletter. Feel free to share with your entrepreneur friends ! 🚀 See you next week for more communication tips and advice 👩💻
Laura 🏄♀️
I'm Laura 🙋♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏
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