Hello to you 🤙
I hope you're well! 🔥
You're probably preparing for your summer season, which is just around the corner! That's perfect, this week I'm telling you how to create a striking flyer for your summer season. In 2024, flyers are still an essential communication tool for promoting your summer activities. In this article, we'll explore the key elements for creating a flyer, as well as the pitfalls to avoid. 🌟
Last few weeks in Egypt, before returning to France to prepare for my summer season too 🤩
Before we start, don't forget to contact me to take advantage of my special offer. I'll audit your social networks and set up an action plan to make you a hit this summer!
Ready to create a attractive flyer? Here we go, I'm giving you all my tips and advice! 😍
1- What information in your flyer? 🌟
To create impactful flyers, the first essential step is to understand your target audience. 😁 Analyse their needs, preferences and consumer habits. This understanding will enable you to tailor your message in such a way as to grab their attention :
Which aspects of your offer should you emphasise?
What should you emphasise?
What information should you remember?
The idea is to convince your potential customer that you're the place to come for a holiday. Highlight your specific advantages, everything that makes your offer attractive, what sets you apart from your competitors or other activities on offer in the area.
For example:
Unique on the island
Over 10 years' experience
100% of our customers recommend us on Google
It's also important to offer a benefit to the person holding the flyer. This will act as a call-to-action. In other words, it will spur your prospect into action!
Whether it's an exclusive promotion, a special discount or a unique event, make sure these elements are clearly visible on your flyer.
2- Creating an eye-catching design 🌟
Having unstoppable sales arguments is great! Getting your prospects to read them is even better!
So it's time to move on to the design. Opt for dynamic, colourful visuals that instantly catch the eye. Don't forget that, during their holidays, your potential customers will have dozens of different flyers in their hands. Yours has to make the difference!
Quality images, bright colours and attractive fonts are key elements. Make sure your flyer reflects the spirit of your company while being professional and attractive. 🚀
When it comes to design, I'd recommend using Adobe Photoshop, Illustrator or even Canva (the favourite of many). These platforms offer a range of features that will help you create professional, eye-catching designs.
If that's too complicated or time-consuming for you, contact me and we'll create your flyer together! 😍
3- Mistakes to avoid 🌟 To create an attractive flyer
Here is a (non-exhaustive) list of mistakes to avoid when creating your flyer :
Avoid information overload. Instead, opt for a clean, professional design that communicates your message effectively.
Poor quality images. A pixelated image is a wasted flyer! I advise you to test the quality of your photos by zooming in on them. This will show you whether your photo is of sufficient quality.
Typographical errors. Make sure your text is easy to read for everyone, even once it's printed. I advise you to do a classic full-size printout to check that everything is OK.
Reread your text at least 5 times to make sure it's spelled correctly and that the information provided is correct.
Double-check the telephone number (can you feel the experience? 🙄 ) and other means of contact.
Here are the flyers made for some of my clients. It's a gift, you can use it as inspiration to create your own 😘
Once you've created your flyer, take the time to test it with your friends or customers. Gather their feedback and make any necessary adjustments. Once you're happy with the final result, make sure you choose a quality printing service. High-quality paper and professional finishes will enhance your design and reinforce the impact of your flyer on your audience.
Need a helping hand to put all this into practice? Contact me! 😍
Thank you for taking the time to read this newsletter. Feel free to share with your entrepreneur friends ! 🚀 See you next week for more communication tips and advice 👩💻
Laura 🏄♀️
I'm Laura 🙋♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏
See you on Instragram or WhatsApp 😘
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