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🏄‍♀️ How to choose the right keywords? 🎯

Hello everyone 🤙

Hope you're having a great day! 🌊💨

You've probably already heard of keywords! Those little groups of words that are supposed to bring you customers. But it's not that easy to use them correctly...

Today, I'm delighted to share with you some must-have tips for taking full advantage of keywords and propelling your online presence to new heights. 🔥

But what's a keyword? 🎯

According to AT INTERNET: A keyword is a term used in web marketing to designate the word or group of words that an Internet user will use to perform a search on a search engine or search bar.

In an SEO strategy, keywords are very important, since they are the ones that must appear in web copy (in content, titles and SEO elements).

How to choose the right keywords?

The view from the last few days, Mount Kilimanjaro 🤩

Come on let's get back to the keywords! Let me explain "How to choose the right keyword?"

🧐 Relevance above all:

The first golden rule for effective keywords?

Relevance. It's crucial to choose keywords that are closely related to your content. ⛷🪂🏄‍♀️

This ensures that your message is clearly understood by search engines.

Take the time to think about what best characterizes your content and choose keywords that accurately reflect this.

Once you've got the keywords you'd potentially like to use in mind, you'll need to study this a little. 😵‍💫

👀 Play with search volume:

To reach a wider audience, you need to target frequently searched keywords. 🚀

There are many tools available today that allow you to discover the search volume associated with different terms.

I suggest you try Semrush or Ubersuggest! 💓

Open the tool in a web page, type in your keyword... MAGIC! Dozens of ultra-useful infos appear 🤩

choose relevant keywords

PS 💡: are you lost when it comes to interpreting the info? Don't panic, send me a quick message and I'll help you make sense of it 😉

🌈 Evaluate the competition intelligently:

Competition can be fierce in the keyword world, but choosing strategic battles can make all the difference.

Here again, tools like Semrush or Ubersuggest will help you assess the level of competition associated with your potential keywords. Depending on what you're looking for, these tools will generate keyword ideas for you to use. Isn't that great? 🤩

How to choose the right keywords?

How to choose the right keywords?

And, as you'll no doubt realize, the next step is to strike the right balance between popularity and competition.

Choose keywords that are both sought-after and relevant to your content.

However, don't forget to choose keywords with moderate competition to increase your chances of shining in the search results. ✨

💡Tip: Create a table to evaluate and compare your keywords. Three columns in Excel: Keywords / Volume / Competition. This will give you a much clearer picture and make it easier to choose the keywords you want to position yourself on.

🔥 The power of long-tail keywords :

A long-tail keyword??! Longer, more specific expressions!

These types of keywords are your best allies.

They enable you to target a more precise and qualified audience - in other words, Internet users who have a high chance of turning into customers.

For example, instead of "surfing lessons", think of something like "beginner surfing lessons in Sainte-Anne Guadeloupe". 🏄‍♀️

If you're precise and you answer a query perfectly, Google will boost your content. And that's how you get into the top 3! ⭐️

📈 Stay on top of trends and evaluate your performance - How to choose the right keywords? :

Search engine optimization is a long, drawn-out process.

Google's algorithm, the keyword landscape, just like users' search behaviors are constantly evolving. 👀

Stay on top of emerging trends by using keyword tracking tools. Adjust your strategy according to new opportunities and changes in user behavior.

Flexibility and adaptability are the keys to success. 🦎

Need a helping hand choosing the keywords you want to use? Analyze your performance? To set up a long-term strategy and appear in Google's top 3?

Contact me! 🥳


As you'll understand, mastering the art of keywording is essential for optimal online visibility. Relevance, playing with search volume, managing the competition, intelligent use of long-tail keywords, and constant monitoring of trends are all elements that will contribute to your online success.

Don't forget to use tools to fine-tune your strategy. Take the time to understand your target audience and adjust your keywords accordingly. 💪

And I guarantee it'll make all the difference to your competitors.

Thank you for taking the time to read this newsletter. Don't hesitate to let me know if you have any comments or questions. I'm here to help! 🚀 See you next week for more communication tips and advice 👩‍💻

Laura 🏄‍♀️


I'm Laura 🙋‍♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏

See you on Instragram or WhatsApp 😘

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