top of page
  • laura-gillet

🏄‍♀️ How optimizing your Insta bio?

Hello riders 🤙

I'm really proud to launch this blog, alongside my weekly newsletter!

After months of personalized coaching, dozens of kite, surf and jet ski schools, posts on Insta and LinkedIn... I've decided to launch this newsletter in order to offer my advice to as many people as possible... 🔥

optimize your insta bio

Me working on my newsletter from my office in Zanzibar. Not bad, eh?

For this first blog post, I've chosen a topic that's bound to be useful to everyone: how to optimizing your Insta bio? So here goes, I'm revealing all my tips for boosting your bio! 🤩

🎨 The Art of Creating a Professional Profile:

One of the first things your prospect sees when they land on your profile: your bio.

It's a sort of digital handshake that introduces your school 🤝

Make it impactful!

Your prospect needs to understand very clearly what you offer:

  • What activities do you offer?

  • Lessons or rentals?

  • Beginners or advanced?

You've only got 150 characters to make your prospect want to know more about you. Make it as clear as possible!

I was often told during my studies:

"You only get one chance to make a good first impression".

instagram bio

👀 Strategic Keyword Placement:

Don't forget that you have very few characters to present yourself in bio! Hence the importance of using relevant, punchy keywords. Each word must be interesting!

New visitors to your profile should quickly understand what you're offering thanks to the keywords you use. This will encourage them to explore your content further and, eventually, become subscribers or customers.

Use short sentences and don't hesitate to adhere to your text.

Short sentences + Keywords + Line breaks (shift+enter) = the winning combo 💓

NB: Keywords placed in the Bio have no real impact on your SEO. Insta's algorithm doesn't take them into account. But it does make the dif' for your potential customers. 🥳

📍Location, Location, Location:

Your location should appear very clearly in your bio. Tell your prospects on which beach, which spot they can find you. A clear location marker makes it easier for them to find you, both on Instagram and in the real world.

optimize my instagram bio

Top of the top here, a direct link to Google Maps 👌 Well done @funkiteacademy!

🏃‍♀️ Convincing Call to Action:

Your Instagram bio should be more than just a static presentation - it should be a call to action, an invitation to engage.

Encourage your followers to take the next step.

This could be :

  • encouraging them to "Book your summer session now".

  • seduce them with your latest gear "Discover our summer essentials".

  • arousing curiosity "Visit our site quickly to find out more"

The bio is the only place on Instagram (along with stories) where links are clickable (they aren't in post descriptions, for example).

So add a link to your WhatsApp Business, your website, a current promo...

tips for instagram bio

Call To Action + Clickable Link - Your bio will help you turn curious people into prospects, and prospects into customers...

💟 Your personality - the key to optimizing your insta bio :

In the language of the Internet, emojis add color and emotion to your message.

They give your prospect an idea of your personality ☀️ and that of your company 🌴

They'll also make your bio more attractive.

You can use them to separate ideas 💡or as a bulleted list, for example.

Show who you are by using your favorite slogan or saying. Make your prospects want to know more about you 😍

Your bio isn't a static document - you can change it as often as you like (unlike your account name). Don't hesitate to adjust and refine it over time, to stay relevant and evocative.

advices for your instagram bio

Your bio is like your Insta business card!

It's super important to make sure it makes your prospects want to know more about you 👩‍❤️‍👨 and potentially generate sales or bookings.

Don't hesitate to send me your bio for personalized advice! See you next week for more communication tips and advice 👩‍💻

Laura 🏄‍♀️


I'm Laura 🙋‍♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏

See you on Instragram or WhatsApp 😘

7 views0 comments


bottom of page