Hello to you 🤙
I hope you are well? 😊 And that the conditions are good 🌊💨
Today I'm giving you THE time-saving tip (for example ultra-useful during your summer season) ☀️ During my social network coaching sessions with my various nautical base clients, what comes up most often is "yes, but I don't have the time". The solution: plan your posts in advance!
I'm going to explain how to plan your posts with the help of Meta Suite Business (a powerful social media management platform associated with Facebook and Instagram)🔥 and save an incredible amount of time managing your content!
I'm writing you this newsletter from my hostel in Tanzania, with my little Safari assistant 🐱
So here we go, I'm explaining everything! 🤩 Let's plan your publications in advance !
🖇 Meta Suite Business login:
Inevitably, before you dive into the details of publication planning, you're going to need to create your Meta Suite Business account.
There are two ways of doing this:
Download the application directly onto your phone 📲
If you're using your computer, click here 👩💻
You'll then have the option of connecting your Facebook and Instagram pro accounts (if you have any problems with this step, send me a quick message and we'll look into it together 😉).
Why use Meta Suite Business?
Although there are many tools available today, Meta Business Suite remains the benchmark tool for managing all your marketing and advertising activities on Facebook and Instagram.
You'll be able to manage your various accounts from a single interface. Which means saving time and effort (no need to switch from one platform to another.) And I know how time flies! 🤯
👀 Page or Profile selection:
Once logged in, you'll have the opportunity to select your Facebook Page or Instagram Profile (or both) for which you'd like to schedule your posts. This step is crucial for directing your content to the right audience and maximizing your impact. 💓
PS: In theory, it's best to avoid publishing on several social networks at the same time: this can send out a negative image and annoy your followers. In real life, it's better to publish on several networks at the same time than to publish nothing at all 😉
🌈 Creating your Content:
This is bound to be the most time-consuming stage.
Before planning, you'll need to spend a few hours creating quality content.
A captivating caption, high-quality visual media, relevant elements to engage your audience.
Planning is just one step, content is still king! 👑
PS: I can help you make the most of your content. Contact me to receive my personalized advice for your account. 😍
📅 Planning on Meta Suite Business:
This is the key moment! Instead of publishing your content directly, you can choose to publish it later.
You'll be using the "scheduling option" on Meta Suite Business.
This feature lets you choose the exact date and time you want your publication to go live. ✨
You can choose a different date and/or time for Facebook and Instagram 💪
The idea is therefore to take advantage of your day at the "office", without waves, without wind... to schedule a maaaximum number of publications in advance (several weeks or even several months).
💟 Date and Time - Plan your publications in advance
The right selection of publication date and time is crucial!
Analyze your target audience's online habits to determine the times when they are most active. The aim is to achieve maximum visibility and increase the chances of interaction with your prospects.
On Meta you have a super cool tool that helps you analyze your target's behavior and choose to publish when they're most active.
🤓 Follow your strategy - plan your publications
Consistency and regularity are the keys to success on social media. 🔥
Set up an editorial calendar with fixed days and times for publishing your content. Write down all your content ideas so you don't run out of inspiration.
Planning is great, but don't forget to stay responsive on your social networks: respond to comments, private messages, post stories in real time... 📢
📈 Meta Suite Business also offers powerful analysis tools. You'll easily be able to track the performance of your scheduled posts, examine engagement statistics, and adjust your strategy accordingly.
Continuous analysis is essential for steady growth. 🚀
So you'll have understood, scheduling publications with Meta Suite Business is a powerful ally for increasing your online presence. 🤩
Take advantage of your off days away from the spotlight to create your content and schedule your posts in advance. It'll save you loads of time, especially during the summer rush. 🥵💪
Running out of ideas? Contact me for post ideas! See you next week for more communication tips and advice 👩💻
Laura 🏄♀️
I'm Laura 🙋♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏
See you on Instragram or WhatsApp 😘
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