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  • laura-gillet

🏄‍♀️ What is a backlink?

Hello to you 🤙

Hope you're feeling well! 🔥

In the digital world, backlinks are powerful tools that can have a significant impact on your company's online visibility and reputation. This week, I'm going to explain why and how to use them? 🌟

The photo is out of date, I'm currently at the airport heading for Paris... Nostalgic me? 🙄


Before you start, don't forget to contact me to order one of my packages:

  • "Package Boot" : Need a boost? I'll optimise all your communication channels and put in place a communication strategy that really works.

  • So that your digital communication attracts as many prospects as possible!

  • "Package Créa" : Are you setting up your own business? I'll help you with all your communication: graphic charter, website, social networks...

  • So that your launch is a success!

  • "Package Success": Are we succeeding together? I take charge of your entire communication strategy and support you on a daily basis. My role: to take you to the top. For a company that shines and grows!

Make an appointment with me and together we'll decide which package is right for you 🌞


Definition :

A backlink is an "incoming link", i.e. a link pointing from a website to yours.

So what is it used for? Why and how should you use it?

Here we go, I'm giving you all my tips and advice! 😍


1- Why use backlinks? 🌟

Backlinks are therefore inbound links from other websites that direct users to your own site. Here are a few reasons why they are so valuable 😁

  1. Improved SEO: Search engines (our dear friend Google), see backlinks as votes of confidence for your site. The more quality backlinks you have pointing to your site, the more likely it is to rank higher in search results, increasing its visibility and organic traffic.

  2. Credibility and trust: Backlinks from reputable and relevant sites also boost your site's credibility in the eyes of users. This can encourage more visitors to trust your business and engage with your content.

  3. Qualified traffic: Backlinks can also generate direct traffic to your site, especially if they come from sites with a similar audience to yours. This gives you the opportunity to reach new qualified prospects and potentially... convert them into customers. 😍

2- How to use backlinks effectively? 🌟

Now that you understand why backlinks are so important, here are my tips for using them effectively:

  1. Look for backlink opportunities: Identify relevant websites in your field of activity and look for collaboration or partnership opportunities that could lead to backlinks. This could include partnerships with bloggers, guest posts on popular sites or comments on blog posts with links to your site.

  2. Prioritise quality over quantity: It's important to look for quality backlinks from reputable and relevant websites. A single backlink from an influential site can have more impact than several low-quality backlinks.

  3. Use relevant link anchors: Link anchors, i.e. the text on which the link is placed, must be relevant and natural. Avoid generic link anchors such as "click here" and use relevant keywords that describe the content of the linked page.

If it's still too complicated or time-consuming for you, get in touch and we'll find some backlinks together! 😍🚀

3- Some good practices 🌟

A few tips for super quality backlinks 😍

  • Partnerships with bloggers/influencers: Work with bloggers or influencers in your field so that they include links to your site in their articles or on their social networks. In exchange, you can invite them to share an activity with you!

  • Creating quality content: Produce quality content on your website that arouses the interest and commitment of your audience. Other sites will be more likely to share and backlink to your content if they find it useful and informative.

  • Participate in online forums and communities: Contribute to relevant discussions on online forums or newsgroups and include links to your site where appropriate and useful to members of the community.

Backlinks are an essential part of any successful communications strategy. By using backlinks strategically, you'll improve your site's SEO, boost its credibility and attract qualified traffic (and therefore potentially customers 🔥).

Need a helping hand to put all this into practice? Get in touch with me! 😍🚀


Thank you for taking the time to read this newsletter. Feel free to share with your entrepreneur friends ! 🚀 See you next week for more communication tips and advice 👩‍💻

Laura 🏄‍♀️


 I'm Laura 🙋‍♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏

See you on Instragram or WhatsApp 😘

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