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  • laura-gillet

🏄‍♀️ What to put in highlights stories ?

Hello to you 🤙


Hope you're feeling well! 🔥


With the summer season upon us, I've got a lot of clients asking me about optimising their networks. I've made an observation: front page stories are most of the time faaaar to be optimised (and therefore effective) 🌟


It's almost the end of my pro experience (kitesurf instructor / communications manager) at this superb kite school in Egypt.... 🤩

 

Before you start, don't forget to contact me to order one of my packages:


  • "Package Boot" : Need a boost? I'll optimise all your communication channels and put in place a communication strategy that really works.

  • So that your digital communication attracts as many prospects as possible!

  • "Package Créa" : Are you setting up your own business? I'll help you with all your communication: graphic charter, website, social networks...

  • So that your launch is a success!

  • "Package Success": Are we succeeding together? I take charge of your entire communication strategy and support you on a daily basis. My role: to take you to the top. For a company that shines and grows!


Make an appointment with me and together we'll decide which package is right for you 🌞


 

So what should you put in your front page stories? How can you organise them so that they add real value to your account?

Here we go, I'm giving you all my tips and advice! 😍

 

1- What type of content? 🌟


We often tend to use front page stories as a memory box (as we would on a personal account). But this is a business account. Most of your customers and prospects couldn't care less about your last incredible session, or even about the faces of each of your customers last season.


What they're looking for in the front page stories is information about your offer 😁 So it's really important to select the elements that best represent your brand, your message and the interests of your target audience. In general, here are the items I recommend:

  • Presentation of your product / services

  • Possibly your prices (unless you have a 6-page schedule)

  • Presentation of you and your team

  • Customer reviews (super super important social proof)

  • Current promotion or important event

And that's it!


I still see too many accounts with 15 or 20 front page stories... Do you really think your prospect is going to take the time to look at them all? 🙄 Besides, on most phones, you only see the first 5 bubbles displayed. To see the rest you have to scroll to the left, but I guarantee you that your prospect has the FLEM!


5 front page stories with content that adds real value for your customer, no need to do more!


2- Visual identity 🌟


To make your account look professional and attractive, it's really important to look after your visual identity.


For the little bubbles in the front page stories, I'd advise you to create icons that reflect your brand and your graphic charter. Use icons that are consistent in terms of style and colour to represent each section of your front page stories.


Here are a few design examples:






To create these icons, I recommend Canva. You'll have lots of examples of icons and can choose the ones that suit you best.


Also make sure that the titles are clear and catchy, using relevant keywords to grab your audience's attention. By opting for a visual aesthetic that reflects your brand image, you'll create a harmonious and professional experience on your Instagram profile.


If that's still too complicated or time-consuming for you, get in touch and we'll create your icons together! 😍🚀


3- Hierarchy 🌟


Content prioritisation is essential to ensure that your front page stories capture your audience's attention at first glance.


By putting the most important elements first, you'll ensure that visitors to your profile immediately see what you want to highlight.

To make a front page story appear first, simply add a story to it.


Tip: if all your stories already have their content but you want to change the order, simply deselect and select again. This story will then be displayed first!


By following these tips, your front page stories will be optimised and attractive to your audience on Instagram. Your customers will have all the information they need about your offer at a glance. With a strategic and creative approach, you'll be able to exploit the full potential of your front page stories to achieve your goals and generate as many leads as possible.


Need a helping hand to put all this into practice? Contact me! 😍


 

 Thank you for taking the time to read this newsletter. Feel free to share with your entrepreneur friends ! 🚀 See you next week for more communication tips and advice 👩‍💻


Laura 🏄‍♀️

 

 

I'm Laura 🙋‍♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏


See you on Instragram or WhatsApp 😘

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