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🏄‍♀️ Why and how to use call to actions?

Hello to you 🤙

Hope you're feeling well! 🔥

Because an effective strategy isn't just about creating engaging content, this week I'm telling you how to use the famous "Call-to-Action". 🌟

As for me, it's time to say goodbye to the Safaga spotlight and set off on a few weeks' wandering around Egypt 🤩


Before you start, don't forget to contact me to order one of my packages:

  • "Package Boot" : Need a boost? I'll optimise all your communication channels and put in place a communication strategy that really works.

  • So that your digital communication attracts as many prospects as possible!

  • "Package Créa" : Are you setting up your own business? I'll help you with all your communication: graphic charter, website, social networks...

  • So that your launch is a success!

  • "Package Success": Are we succeeding together? I take charge of your entire communication strategy and support you on a daily basis. My role: to take you to the top. For a company that shines and grows!

Make an appointment with me and together we'll decide which package is right for you 🌞


Definition :

A call to action (or CTA) is an element of an advert, web page or content on social networks that encourages your audience to do something. Most of the time, these CTAs are written using action verbs!

Come on, I'll explain why and how to use them? 😍


1- Why use call to actions? 🌟

CTAs play a crucial role in the process of converting your visitors or subscribers. 😁

  1. Audience guide: CTAs clearly direct your audience to the action you want them to take. Without them, your visitors can feel lost or hesitant about what to do next (and therefore, most of the time, do NOTHING)

  2. Increased conversion rate: A well-designed CTA can considerably improve your conversion rate. By encouraging your visitors to take the plunge and perform a specific action, you have a great chance of improving your results.

  3. Increased engagement: CTAs encourage interaction and therefore engagement with your content. This can help build audience loyalty and maintain their interest over time.

So, if you want to achieve your objectives, you need to encourage your audience to ACT - hence the Call to Action!

2- How do you use call to actions? 🌟

Now that we've seen why CTAs are so important, let's look at how to use them effectively. 😁

  1. Be clear and precise: Your CTAs should be direct and understandable at a glance. Use strong action verbs such as "Buy now", "Sign up", "Discover", etc.

  2. Use an attractive design: Your CTAs should stand out visually on the page. Use contrasting colours, clearly visible buttons and easy-to-read fonts to grab your visitors' attention.

  3. Adapted to the context: Your CTAs must be relevant to the content of the page on which they are located. For example, on a product page the CTA might be "Buy now", while on a blog page it might be "Read the full article".

  4. Create a sense of urgency or need: Use words like "Limited offer", "Last chance" or "Sign up now so you don't miss out" to prompt immediate action.

Need a helping hand to find out concretely where and how to use your CTAs, contact me and we'll look into it together! 😍🚀

3- A few examples 🌟

Obviously, your CTAs will depend on your objectives. And obviously, they can vary from one piece of content to another.

On your website, if your objective is to generate bookings, you can use :

  • Block your slot now!

  • Take advantage of 10% off!

  • Last places available

On social networks, depending on your objectives:

  • Subscribe so you don't miss a thing

  • Visit our website for more info

  • Tell us what you think in comments!

Calls to action are an essential part of your communication strategy. They enable you to encourage interaction, stimulate conversions and strengthen the commitment of your audience. By using clear, relevant and attractive CTAs, you can effectively guide your visitors towards the desired action, whether on your website, your social networks or any other communication channel.

Need a helping hand to put all this into practice? Contact me! 😍


Thank you for taking the time to read this newsletter. Feel free to share with your entrepreneur friends ! 🚀 See you next week for more communication tips and advice 👩‍💻

Laura 🏄‍♀️



I'm Laura 🙋‍♀️ a communications expert with a passion for watersports 💓🌊 I help watersports and outdoor pros set up a killer communications strategy 🔥🌏

See you on Instragram or WhatsApp 😘

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